How Preymakers Disruptive Spirit is Sparking Exciting Change
This article originally appeared in Autodesk Media & Entertainment, November 21, 2025.
At cloud-based creative and technology studio Preymaker (https://preymaker.com/), invention and ideation are celebrated. From its inception, co-founders Angus Kneale, Melanie Wickham, and Verity Grantham have built the company around the notion that emerging technology can be a powerful driver of creativity. With staff in New York, Los Angeles, London, and Cape Town, the 65-person strong outfit specializes in short form projects and can work across time zones for rapid turnaround delivery, a capability particularly appreciated by its high-profile clients in advertising.
“From the beginning, the fundamentals of Preymaker have been about combining the latest technology, the finest creativity and the most talented people. Those are the pillars we base the entire business on, and Autodesk tools are key to achieving that,” shared Kneale, Preymaker Chief Creative Officer. “We knew that we wanted to use Flow Production Tracking [formerly Shot Grid] to centralize how we manage projects from the start. We also heavily use Maya and Flame for VFX, both cornerstones for our VFX work and for the industry. For all of our rendering we use Arnold, one of the best renderers out there and never lets us down. It’s a phenomenal tool that touches nearly all our projects.”
A nimble collaborator, Preymaker provides CG content, visual effects, animation, creative technology, digital humans, design, and color grading for commercials, games, virtual productions, and other short form creative deliverables. The studio recently created photoreal jets and provided end-to-end VFX and Color for “The Aviators,” a touching short film directed by Oscar winner Kathryn Bigelow for Xfinity. The studio also develops its own IP, including real-time animated short Blue, and Denmark, a heist thriller that takes place in a Lego-inspired virtual world.