McCann Introduces State Street Global Advisors' Liquidity Maze
Preymaker was an instrumental partner in creating McCann NY’s VR gaming experience - Liquidity Maze - for their client, State Street. The experience consists of 5 visually stunning immersive levels culminating in the Liquidity Room, where players achieve liquidity and are given their final time. A leaderboard at the booth ranked the top 10 players at the 2,000-person ETF (exchange-trading fund) conference in April 2022, and tallied up the $30,000 in donations State Street committed to charities across the three-day event. Housed in a sleek booth with undulating, liquid-like sides, the virtual reality maze was designed to stand out and let the audience know that State Street Global Advisors and its DIA fund were there to help them find the liquidity they were looking for.
This article originally appeared in Reel 360 on 12 April 2022