State Street Global Investors Takes the Middle Road
In this clever, visually driven campaign, global financial advisors State Street focus on the middle - or mid-cap companies - as a strategic investment opportunity. The spots themselves pinpoint those “in-between” opportunities by selectively removing the middle of key images; for instance, a public bus or a pet dachshund are beautifully filmed but conspicuously missing their middles. Preymaker created the Visual Effects in this campaign for agency McCann New York and directed by Smuggler’s Bjorn Ruhmann.
This article originally appeared in Shots Magazine on 22 April 2022