Toyota's All-New 4Runner Campaign Ventures 'Into the Wild'

Toyota's All-New 4Runner Campaign Ventures 'Into the Wild

Toyota’s “Into the Wild” is a delightful combo of whimsy and magical realism brought to life with Visual Effects by Preymaker. Internal wire amatures were used for the movement and posing of the mud creatures in the same vein as The Muppets are brought to life. Preymaker created a 150 page “Look Book” for the client, and used a production workflow where animation tests, cycles and VFX were completed before picture locked, giving ample time for the spot’s nuanced lighting.